Payday Loans Pitfalls, Profits & Prophecy  

For Immediate Release

Payday Loans Profits, Pitfalls and Prophesy

The Internet payday loan market is the fastest growing segment for the payday loan industry with opportunities growing globally. With over 224 million Internet users in North America alone, and approximately 2/3 of the population on the Internet, this represents the new frontier of growth. Given that 68% of North Americans have a connection, it is reasonable to assume that 34% of existing payday loan consumers have an Internet connection. http://www.cashx.ca

Opportunity USA Canada Industry Revenue 6,000,000,000 292,500,000 Industry Loans 133,333,333 4,500,000 Customer Potential 13,333,333 750,000 Population 330,000,000 30,000,000 Percentage Users 4% 3% Pop internet use 67% 67% Target Group % 34% 34% Potential Internet Customers 4,466,667 251,250 Avg. Fees $45.00 $65.00 Potential Internet revenue $2,010,000,000 USD $163,312,500 CDN

The key to future success is to take advantage of Internet marketing, reduced overheads and automation requirements. Software systems, integrated ACH programs, SVC's (stored value cards) and driving loan leads into your inbox will be critical.

With opportunity come pitfalls. Outsourcing leads can be a potential problem. Lag times between applicant and receipt could be enough that the customer has already been underwritten and accepted by an operator generating their own leads. Data entry of leads could result in errors in banking, or other critical info affecting results.

Another pitfall is not having automated payday loan ACH. Integrating ACH payments into a program and allowing for due and overdue accounts to be managed within one system reduces error and costs. Rather than exporting or data entering overdue accounts into a third party system, an integrated system increases accuracy and efficiency.

The future for payday advance holds the prospect of auto-underwriting. Customer applications will pull a series of verification services to determine historical defaults, SSN authentication, job propensity indicators, ABA and account verification. Only exceptions would be emailed to an underwriting team. The former applicants would immediately be funded through the daily ACH/ SVC processes.

Current Payday Internet lending models can reduce overheads costs as much as 80%, including rent, labor, telephone, etc. True auto underwriting could reduce them further. As in any industry approaching maturity, low cost producers (such as Wal-Mart) emerge as leaders. Other sectors such as banking, insurance have taken advantage of Internet/Call center solutions to achieve these cost savings.

We can only anticipate that the Payday Advance industry is poised to follow in the footsteps of these other industries as Internet and Call Center opportunities expand.

· existing revenue base expected to be growing at less than 5% http://www.cashx.ca

About the Author

Steve sardo is an expert in financial services. He holds two degrees including an MBA. He also has been CEO of a large franchisor and has worked in the shoty term cash advance, income tax and insurance industries.